Bring deeper meaning to This Is Your Mountain.
This Is Your Mountain. A declaration of inclusion. Sitting atop Park City Mountain, the sign was meant to remind skiers and riders that they belonged here as they prepared to head downhill. And yet, from the beginning of its installation, the Y kept being stolen. So we turned the entire activation on its head, inviting local artists to tell us their “Y” and create one-of-a-kind Ys to replace them.
Ad Allegreti
Ad is a freelance graphic artist living in Park City, Utah. Born and raised in Los Angeles, she was eventually pulled to the majestic mountains of Utah. The mountains are her sanctuary, playground, and inspiration. She pulls inspiration from many places, but is fascinated by the way we interact with our natural surroundings. When she’s not creating, she loves to snowboard, mountain bike, hike, and off-road in her Jeep Wrangler. She is also a passionate advocate for awareness, conversation, and action concerning mental health and the mental struggles many of us face on a daily basis. Her goal is to connect with others through her art, and continue to find and express her artistic voice.
Lamont Joseph White
Lamont’s snow sports-focused art, which started as a purely personal endeavor and dialogue, is about the power of representation to affect change in mountain and outdoor spaces…which, in his belief, echoes beyond the mountain in the form of opportunity. Crucial to him is that the “gatekeepers” shouldn’t view inclusion and representation as a trend or a diversity box that needs checking. But, instead, an intentional continuum of improving the participation on our shared and beloved lands with our underrepresented cultures.
It’s often said that race doesn’t matter or that color isn’t seen. Lamont prefers, instead, to observe our differences so that we can better embrace them and create opportunity broadly.